2025 Most Popular Perfumes: The Ultimate Top-Seller List

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Looking for your new signature scent?

Whether you love sweet and playful, bold and spicy, or something perfectly in between; this list is packed with customer favourites that get complimented again and again.

All our fragrances are extrait de parfum strength, so you get the longest-lasting version of your favourite scents, made by expert perfumers and priced for reality.

Our small, family-run perfume business not only sells online, but also travels across England and Wales to some of the biggest events! You can also try perfumes near you, at a local market or event.

 

Without further ado, from viral perfumes to hidden gems, here's what everyone’s loving right now:

 

🌸 FEMININE BESTSELLERS - Click to view Feminine Collection →

 

👗 Best Daytime & Work Scents 2025

No. 46N – Inspired by Mademoiselle
Elegant, feminine, effortlessly classic.
Perfect for: Someone who wants to feel put-together from school run to dinner out. Crisp citrus opening with warm florals and soft musk. A timeless favourite.

No. 95 – Inspired by Daisy
🌼 Fresh, delicate, and light as a breeze.
Perfect for: Spring walks, garden parties, or anyone who loves gentle florals and easy elegance.

No. 752 – Inspired by English Pear & Freesia
🍐 Soft and clean with a fruity twist.
Perfect for: Daytime, office wear, or anyone who wants something elegant but not overpowering.

No. 29 – Inspired by Chloe
💐 Romantic, feminine, and easy to love.
Perfect for: Light floral lovers. Great everyday pick for work or brunch.

 

🌸 Best Floral & Sweet Scents 2025

No. 455 – Inspired by Flowerbomb
🌸 Floral, sweet and explosive (in a good way).
Perfect for: Signature scent seekers who want to leave a trail behind them.

No. 418 – Inspired by La Vie Est Belle
🍬 Sweet, warm, and comforting.
Perfect for: Lovers of creamy vanilla and praline. Hug-in-a-bottle energy.

No. 4094G – Inspired by Paradoxe
🧴 Modern femininity in a bottle.
Perfect for: All-day wear, fresh and floral with depth. Think clean skin and sophistication.

No. 2429 – Inspired by Libre
🪷 Lavender meets sensual warmth.
Perfect for: Confident, modern women who want a fresh start with a deep finish.

 

🌆 Best Evening & Statement Scents 2025

No. 446 – Inspired by Black Opium
🔥 Sweet, bold, and ready to be noticed.
Perfect for: Nights out, date nights, or anyone who loves a cosy vanilla and coffee vibe with attitude.

No. 479 – Inspired by Good Girl
👠 Fierce but feminine.
Perfect for: Women who love contrast — sweet florals with a dark edge. Think velvet dresses and red lips.

No. 73 – Inspired by Alien
🔮 Mysterious, magnetic, and powerful.
Perfect for: Making an entrance. Deep jasmine and woods for someone who dares to stand out.

No. 1G – Inspired by Number 5
💎 A true icon.
Perfect for: Those who love vintage glamour, powdery florals, and timeless French chic.

4043G – Inspired by Burberry Her
🍓 Juicy, fruity and addictive.
Perfect for: Everyday wear with a playful, modern twist. Youthful but grown-up.

 

👔 MASCULINE BESTSELLERS - Click to view Masculine Collection →

 

☀️ Best Daytime & Fresh Scents 2025

No. 204 – Inspired by Sauvage
🌌 Fresh, spicy and wildly addictive.
Perfect for: Everyday wear. Youthful energy with grown-up depth.

No. 200N – Inspired by Bleu
🌊 Clean, fresh, and effortlessly stylish.
Perfect for: Anyone who wants to smell crisp and classy all day.

No. 850 – Inspired by L’Immensite
🧭 Fresh ginger and grapefruit with a masculine backbone.
Perfect for: Men who like freshness without being boring.

No. 185 – Inspired by Invictus
🏆 Sporty, fresh, and strong.
Perfect for: Day-to-night energy. A clean, aquatic winner.

 

🔥 Best Date Night & Evening Scents 2025

No. 214 – Inspired by Aventus (2017)
🕶 Sharp, fruity and unforgettable.
Perfect for: Confident leaders and go-getters. A modern classic.

No. 146 – Inspired by 1 Million
💰 Loud, warm and spicy.
Perfect for: Life-of-the-party types. Confident and flashy — in the best way.

No. 1016N – Inspired by Noir Extreme
🍰 Gourmand spice and richness.
Perfect for: Date nights and cooler evenings. Deep, luxurious, and unique.

No. 777 – Inspired by Tragedy of Lord George
🎩 Woody, powdery, and aristocratic.
Perfect for: Sophisticated men with an appreciation for niche classics.

No. 167 – Inspired by Le Male (original)
🍬 Minty, vanilla spice with attitude.
Perfect for: Nostalgic fragrance fans who want something soft yet sexy.

 

 

🌀 UNISEX BESTSELLERS - Click to view Unisex Collection →

 

🌟 Best Iconic & Viral Scents 2025

No. 764 – Inspired by Bakarat Rouge
💎 Sweet, airy, and addictive.
Perfect for: Anyone who wants a luxurious, noticeable signature scent.

No. 207 – Inspired by Tobacco Vanille
🍂 Warm tobacco and sweet spice.
Perfect for: Autumn vibes, book lovers, and cosy fireside evenings.

No. 754 – Inspired by Wood Sage & Sea Salt
🌊 Fresh, clean, and breezy.
Perfect for: Lovers of understated elegance. Smells like coastal freedom.

 

🌲 Best Oud & Woody Scents 2025

No. 854 – Inspired by Ombre Nomade
🌿 Dark, smoky oud and rose.
Perfect for: Lovers of rich, exotic scents. Best for evenings and statement moments.

No. 914 – Inspired by Oud Wood
🌲 Dry woods, spice, and resin.
Perfect for: Minimalists and oud-lovers. Clean, powerful and grounding.

No. 801 – Inspired by Oud & Bergamot
☀️ Zesty and woody.
Perfect for: Fresh start to the day. Unisex with just the right amount of complexity.

 

🍒 Best Sweet & Spicy Scents 2025

No. 912 – Inspired by Lost Cherry
🍒 Juicy cherry with boozy depth.
Perfect for: Those who want playful sweetness with a seductive twist.

No. 4118G – Inspired by Halfeti
🌹 Dark rose and spice.
Perfect for: Someone who wants something intense and elegant.

No. 451 – Inspired by Black Orchid
🌌 Earthy, floral, and bold.
Perfect for: Those who don’t mind being a bit mysterious and different.

 

 

Whether you're exploring something new or rediscovering an old favourite, this list is your go-to guide to some of the most loved perfumes in 2025.

 

💡 Still not sure what to try first?

Visit our family-run pop-up perfume shop in Stratford-upon-Avon, Leamington Spa, Birmingham or other local markets. Or explore our top-rated 'dupes' online and discover your signature scent today.

 

👉 Browse all scents now and enjoy high-quality dupes, extrait-strength perfumes, and personal service from our family business.

 

Looking for something local?

Just search our events calendar to find out if you can try perfumes near where you are.

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